Lead generation
A lead system that attracts the right enquiries, follows up automatically and hands them to sales on time.
- Built around your process
- Connects to your existing tools
- Grows as you grow
- Attract01
- Capture02
- Qualify03
- Follow up04
- Customer05
The problem
Leads come in bursts from disconnected campaigns. Some are good, many are not, and replies depend on who happens to be free.
- Enquiry volume swings from week to week with no clear reason.
- Sales says most leads are not serious.
- A lead waits a day for the first reply, and has moved on by then.
- Nobody knows what a customer costs to acquire from each channel.
Marketing is judged on lead count, while revenue depends on lead quality and speed of reply.
The solution
A lead system that attracts the right enquiries, follows up automatically and hands them to sales on time.
Customer acquisition strategy
Which buyers to target, through which channels, with which offer.
Offer, landing pages and forms
A clear reason to enquire, on a page built for that one purpose.
Lead qualification
Scoring rules that separate ready buyers from early interest.
Automated lead follow-up
Instant reply by WhatsApp or email, assignment and reminders.
AI-powered marketing workflows
AI that sorts enquiries, drafts replies and summarises leads for sales, with a person in control.
CRM hand-over and CAC
Every lead stored with its source, so cost per customer is known by channel.
Workflow
How it works
Where this service sits in the growth system
- 01 · AttractReach people who are searching for, or likely to need, what you sell.
- 02 · TrackRecord each visit, lead and sale against the channel that produced it.
- 03 · ConvertThis serviceTurn visitors into enquiries, and enquiries into customers.
- 04 · RetainBring customers back with timely, relevant follow-up.
- 05 · GrowPut budget where the numbers show it returns the most.
We don't just run campaigns. We build measurable growth systems.
- 01
Attract
Campaigns bring the right audience to a focused page.
- 02
Capture
A form collects contact details and the answers sales needs.
- 03
Qualify
Rules score the lead and decide its route.
- 04
Follow up
An instant reply goes out and the lead is assigned.
Customer
Sales closes the deal; the source is recorded for CAC.
Inside the work
What the work looks like
Deliverables
What you get
- Acquisition plan: buyers, channels and offers
- Landing pages and forms
- Qualification and scoring rules
- Automated follow-up workflows
- CRM connection with source tracking
- Report by channel: leads, qualified leads, customers and CAC
Scope and price are confirmed in writing after a free call.
Tracking and measurement
How results are measured
Channels
- Google Ads
- Meta Ads
- Organic search
- Email and messages
Website and landing pages
Google Tag Manager
Tag management
Measurement
- GA4
- Google Ads conversions
- Meta Pixel + CAPIServer-side
- CRM
Reporting
Looker Studio dashboard
What we measure
- Source, campaign and form answers saved with every lead.
- Time from enquiry to first reply, measured automatically.
- Lead stages tracked in the CRM up to closed deal.
- Spend per channel combined with customers won to calculate CAC.
Tools and technologies
- CRM (HubSpot, Zoho or a CRM we build)
- Leads, stages, owners and sources in one place.
- Automation platform (n8n, Make or Zapier)
- Follow-up, assignment and reminder workflows.
- WhatsApp Business API and email
- Instant replies and nurture messages.
- AI models (Claude or OpenAI APIs)
- Sorting enquiries, drafting replies and summaries.
- GA4, GTM and Looker Studio
- Source tracking and channel reports.
KPIs we report on
Leads by source
Enquiries from each channel and campaign.
Qualified lead rate
Share of leads that meet your criteria.
Speed to first reply
Minutes from enquiry to first contact.
Lead-to-customer rate
Share of leads that become customers.
CAC
Marketing and sales cost per new customer.
Targets are agreed after a baseline is measured. We report what happened, and we do not promise numbers.
Illustrative scenarios
How it looks in practice
- Education
An institute runs admission campaigns each intake. Enquiries are scored by programme and start date, receive an instant WhatsApp reply with the right brochure, and counsellors call the students ready to apply first.
- Real Estate
A developer's form asks budget and purchase timeline. Buyers within range go to senior agents the same hour; early-stage enquiries receive project updates until they are ready, and the cost per sale is known for each channel.
These scenarios show how the service applies in a business like yours. They are not client results.
Why Scale Lab IT
One method behind every project.
- BUILDA lead process designed end to end, not one campaign at a time.
- AUTOMATEReplies, scoring and assignment happen within minutes, day or night.
- SECUREContact data collected with consent and stored properly.
- SCALEChannels that produce customers get more budget; the rest are cut.
Implementation
How the project runs
- 01Buyer and offer definitionWho you want to hear from, and why they would enquire.
- 02Funnel and automation designChannels, pages, forms, scoring and follow-up rules.
- 03BuildPages, tracking, workflows and CRM connections created.
- 04LaunchCampaigns started at a test budget.
- 05Review by qualityChannels judged on qualified leads, customers and CAC.
Common questions
How is lead generation different from running ads?
Ads are one input. Lead generation covers the whole path: the offer, the page, the form, qualification, automated follow-up, hand-over to sales and reporting on what became a customer.
What does the AI actually do?
It can classify enquiries, draft a first reply and summarise a lead for the salesperson. Rules decide what is sent automatically, and a person reviews anything sensitive.
We do not have a CRM. Is that a problem?
We can start with a simple pipeline and set up a CRM as part of the work. Leads need one place to be tracked.
Do you guarantee a number of leads?
No. Results depend on your market, offer and budget. We commit to a measured process and transparent reporting.
Let's talk
Let's build a lead process your sales team can rely on.
Tell us how you work today. We will reply with a clear next step.